What is changing and how is the world
thinking about sustainable consumption?
We are living in an unprecedented time period. It is
marked not only by the pressing need to transition to
a sustainable society, but also by mounting geopolitical
tensions and an aging population. All this while
digitalization keeps accelerating and changing the
way we work, live and think. This growing complexity
is but a feature of the transformation that awaits us.
In light of all this, individuals often encounter a sense
of confusion at what their role is in this societal shift.
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